ISIVN Value Network Shopping Superstore PART 2

Attention, this article presently appears, regrettably, in a very rough, notational form.
part II of our ISIVN Investigation
"World's first membership based Online Shopping Site"

Friday, March 21, 1997
It is not too common to see a website created in these early days of 96-97 that touts the ability for people to shop online. What is uncommon is to see the successful union of experts in computing, marketing and distribution dedicated to the task of creating a total solution
Shortcuts to financial freedom
Network Marketing provides it.
Yet only when properly applied. Here are the faulty shortcut mentalities...

Chances of winning in MLM's is more than rare, you might as well head to Las Vegas.
Many are looking for a ]n MLM where you don't have to do anything.
"In the Beginning you have to do alot of things you don't get paid for so later you can get for not having to do anything."
Sales on the Internet

436 million in 1995 7 billion annually by end of 1997 46 billion by the end of 1998

Plans

Strategy to reach Non-profit groups

Advantages
Regular catalogs cost the maker/manufacturer $20 each when weighed against the one dollar that is paid for the 25% of Internet users are in a household with a $80,000+ a year income
Mission - Change the way the world shops

Goal - To increase the expendible income of the average family by 20 to 30%
Our product is VALUE
Product separated from the business Our ratio of owners to consumers will be dozens to one. Most MLM's are one to one (buy and eat) --- This is not a business!
ISIVN will mass supply CD to potential members that comes with ...

MSIE browser
Webphone
Access Account Software (On Ramp at $14.95 unlimited!)
The idea of ISIVN is
Value based Merchandising
The advantages of ISIVN can be broken into the following acronym...
P.A.Q.S.S.S.

Prices are among the best... and we guarantee that they will continue to get better.

Sony
Technics CD Players (17
Exotic Meats
The goal is to have over 100,000 products, value priced, available via secure web commerce by December 1997!
Close outs will be a featured benefit (Think of it like QVC!)
Push technology will enable special closeouts to scroll by in the background!
Access
Making the items readily available via search engines makes the web superior.
Partnering with OnRamp, ISIVN wants to bring access to more and more very quickly with ISIVN.com as the default page, of course.
Quality
Name Brands are the key ingredient. They will come direct through manufacturer's direct authorized distributors, bypassing the typical web "Specialty Product" limitation currently found in online malls.
Specialty Products will be segregated.
Selection
100,000 Products available by the end of 1997. (Sory to be redundant on this point, but it is the central theme to this whole project, and, if effectively managed, will be a major drawing card for success!
Searchable Database makes the products easier to find certainly than in WalMart.
Service
You can track your order status online and request information from everywhere on the site. The goal is to make the transaction process trackable in much the same way as FedEx allows you to track your cross country shipments via their system.
Security
Membership based credit card buying site
- - - Financial information stored in the secure network.... Buy orders are made on the membeship number.
- - - Shipping policy keeps the wrong people from trying to use your information.
J. Albert Sweeney's Promises for all of us
"I will increase the family income of all participants in this program by 20 to 30%"
That is ambitious, yet the web can make any well approached venture a fantastic success.
I only walked away with a few pertinent . . .
Questions
What about the MSIE browser is customized on the CD? Isn't it just a typical ISP package?
What are the marketing plans to draw big numbers of people away form other sites and visit yours?
To what extent is the involvement of On Ramp critical to the success of the marketing?
- - - - And do you forsee the phone companies playing a large role in shaking out the ISP industry?
This article is a followup to our original created in March 1997. Click here for a free membership pasword
Stay tuned. . . we will have all of the involvemnt details for you soon as well, or call 1-760-946-0242 today!
This page last updated Wednesday, July 08, 2009, at 06:58 PM

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