It's Not All

BLACK and WHITE

By Russell Stringham

Are you still printing your flyers or brochures in one color. Why not add some pizazz to your company image. Get the impact you need to compete. Print your next brochure or flyer in full color.
          Yes, it is more money to print in full color versus black and white or one color. However, you may spend more in delivering your message, either by direct mail or handing it out in person when making a presentation. If your product or service is of great value, it must be in full color.
          Graphics and photos add a great deal to your message. That may be the reason you picked up a copy of Health and Law. The cover is in color filled with color photos and graphics.
          Plan ahead! Decide how many brochures or flyers you are going to need for your next business year. If you do not anticipate any changes for the year, print a year’s worth at a time, 5,10, 20 thousand or more. The more you print, the more you save.
          If your product changes frequently or you just don’t need 5,10 or 20 thousand to get your message out, perhaps digital prints will work. If you need from 1
Great Quotes . . .
"You may have to fight a battle more than once to win it."
Margaret Thatcher
to 1000, you may want to consider this option. But whatever you do, get your message out in color.
          Consult with your graphic artist or printer in which would be the best for your business.


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